You’ve already launched your own online store with Shopify. And now you want to make it unique and offer all your customers the best features to make their shopping experience flawless. It’s time to find the perfect plugins and apps for your business!
Ready to sell customized products online with your designs?
We know that researching the thousands of apps available in the Shopify App Store can be time-consuming. And with so many options, finding the best ones for your store can be a challenge! But don’t panic.
To save you some arduous research, we’ve gathered here the 27 best Shopify apps for stores built on this platform and grouped them by category. Take note, discover the ones that interest you the most and decide which ones to download to make your business and your profits grow!
Best Shopify apps for digital marketing
- Omnisend: automate your email marketing campaigns
You already know the importance of creating a good email marketing campaign. So once you’ve converted your visitors into subscribers, it’s the perfect time to turn them into loyal customers!
If you’re looking for an app that not only offers you useful tools, but is also as flexible as your business, Omnisend is for you.
What does this app do? Omnisend allows you to design and send engaging campaigns, develop your own automated email flows, segment your customers and much more!
- Seguno – Email marketing – Email marketing: create, manage and monitor your email campaigns
As an entrepreneur (and especially if you have a small online store), there is no doubt that your time will be one of your most valuable resources. Therefore, it will be very useful for you to be able to design, manage and track your digital marketing campaigns from a single tool.
What does this app do? With Seguno you can not only create newsletters to keep your customers informed about your news. It also allows you to automate your email flows for the segments you want to set up in your database. And it also gives you access to detailed reports on how your campaigns convert, i.e. how many sales are generated from your emails.
Price: Free. Advanced plans from $10/month.
- Instagram Feed, UGC & TikTok: import Instagram photos uploaded by your customers.
Although selling online has many advantages, it also has some drawbacks. One of the biggest problems shoppers can encounter is uncertainty about the quality of a product, as it can be difficult to appreciate the texture of a product’s fabric or whether the size will be correct from just a photo.
That’s why online shoppers are very curious to see what your products look like in real life: unedited, true to size and being worn by real people.
Sharing users’ photos on your website gives you the opportunity not only to get more social proof. You also generate a stronger bond with your audience by making them part of your brand’s success.
What does this app do? Instagram Feed, UGC, & TikTok collects product photos and videos that your customers have uploaded to their social media accounts with a given hashtag and lets you choose which ones to display on your website. To do this, this plugin offers you different designs and templates, including the option to create shoppable galleries.
Price: Free for the first 14 days. Payment plans from $4.95/month.
- Instagram Shop: let your customers shop without leaving your Instagram profile!
If you’ve been on Instagram lately, you will have seen that almost all online store profiles offer the possibility to buy their products directly on their feed! Because of its reach, Instagram is a very powerful channel for e-commerce, making it an irresistible showcase!
What does this app do? Instagram Shop allows you to add links to your products directly on your Instagram photos. When shoppers enter your profile and see something they like, they can simply click on the link and a pop-up window will appear with the featured products in your store! There’s no simpler and more efficient shopping process!
Price: Free installation, with some paid features.
- Easy Facebook, Instagram & Google Ads: advertise on these platforms.
Having good visibility on Instagram and Facebook, as well as being well positioned on Google is crucial to attract customers and increase your profits.
One of the most effective ways is through an ad campaign. Especially if you rely on a retargeting campaign. That is, your publications are shown to users who have already interacted with your page so you can give them the push they need to buy from you.
What does this app do? Easy Facebook, Instagram & Google Ads helps you create ads to drive traffic to your store and automate your advertising. It’s a must-have Shopify app if you want to drive relevant traffic to your store and target such specific segments.
Price: Free installation, with some paid features starting at $14.99/month.
- Smile: create and manage loyalty programs without the hassle.
Getting a new customer is 5 to 25 times more expensive (ENG) than selling to an existing one. So instead of focusing solely on attracting new customers, it may be a good idea to work on customer retention. One of the most popular ways to turn one-time buyers into loyal customers is to set up and run your own rewards program.
What does this app do? Smile gives you the opportunity to create and manage rewards programs with loyalty points, customer referrals and VIP levels. This application integrates with all major e-commerce and social media platforms, email and CRM providers.
Price: Free. Advanced plans from $49/month.
- ReferralCandy: create your own review program
On average, a satisfied customer shares their experience with 9 other people. And what’s even better: shoppers who have heard about you from a satisfied customer tend to spend 10% to 25% more on their first purchase, to buy more often and to share their experience with their friends again!
What does this app do? ReferralCandy helps you create your own review program in minutes. Plus, this app automates just about everything, including rewards for each review!
Price: Free for the first 30 days. Payment plans start at $49/month.
